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Take Your Pick: Kate Moss or the Girl Next Door? — The Effectiveness of Cosmetics Advertising
Antioco, Michael; Smeesters, Dirk; Le Boedec, Aline - In: Journal of advertising research 52 (2012) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10009962921
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Organizational antecedents to and consequences of service business orientations in manufacturing companies
Antioco, Michael; Moenaert, Rudy K.; Lindgreen, Adam; … - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10003758823
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Strategic innovation decisions : what you foresee is not what you get
Moenaert, Rudy K.; Robben, Henry S.; Antioco, Michael; … - In: The journal of product innovation management : an … 27 (2010) 6, pp. 840-855
Persistent link: https://www.econbiz.de/10008736672
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Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael; Kleijnen, Mirella - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
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On the importance of social integration for minority targeting effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
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Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael; Moenaert, Rudy K.; Feinberg, Richard A.; … - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
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Purchasing and marketing of social and environmental sustainability for high-tech medical equipment
Lindgreen, Adam; Antioco, Michael; Harness, David; … - In: Journal of business ethics : JOBE 85 (2009), pp. 445-462
Persistent link: https://www.econbiz.de/10003841045
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Reducing ongoing product design decision-making bias
Antioco, Michael; Moenaert, Rudy K.; Lindgreen, Adam - In: The journal of product innovation management : an … 25 (2008) 6, pp. 528-545
Persistent link: https://www.econbiz.de/10003761014