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Take your pick : Kate Moss or...
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Take Your Pick: Kate Moss or the Girl Next Door? — The Effectiveness of Cosmetics Advertising
Antioco, Michael
;
Smeesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10009962921
Saved in:
2
Organizational antecedents to and consequences of service business orientations in manufacturing companies
Antioco, Michael
;
Moenaert, Rudy K.
;
Lindgreen, Adam
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10003758823
Saved in:
3
Strategic innovation decisions : what you foresee is not what you get
Moenaert, Rudy K.
;
Robben, Henry S.
;
Antioco, Michael
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
6
,
pp. 840-855
Persistent link: https://www.econbiz.de/10008736672
Saved in:
4
Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael
;
Kleijnen, Mirella
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
Saved in:
5
High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam
;
Antioco, Michael
;
Palmer, Roger
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
Saved in:
6
Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
Saved in:
7
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
8
Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
Saved in:
9
Purchasing and marketing of social and environmental sustainability for high-tech medical equipment
Lindgreen, Adam
;
Antioco, Michael
;
Harness, David
; …
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 445-462
Persistent link: https://www.econbiz.de/10003841045
Saved in:
10
Reducing ongoing product design decision-making bias
Antioco, Michael
;
Moenaert, Rudy K.
;
Lindgreen, Adam
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 528-545
Persistent link: https://www.econbiz.de/10003761014
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