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Observability and sorting in a market for names
Deb, Joyee - 2007
Persistent link: https://www.econbiz.de/10009505124
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Observability and Sorting in a Market for Names
Deb, Joyee - 2008
Can firm names be tradeable assets when changes in name ownership are observable? Earlier literature suggests that non-observability is critical to sustaining name trading. Yet, casual empiricism suggests that shifts in name ownership may be publicly known. This paper shows how firm names can be...
Persistent link: https://www.econbiz.de/10012723514
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Net worth, exchange rates, and monetary policy : the effects of a devaluation in a financially fragile environment
Delli Gatti, Domenico; Gallegati, Mauro; Greenwald, … - 2007
In this paper we propose an Open Economy Financial Accelerator model along the lines of Greenwald-Stiglitz (1993) close in spirit but different in many respects from the one proposed by Greenwald (1998.) The first goal of the paper is to provide a taxonomy of the effects of a devaluation in this...
Persistent link: https://www.econbiz.de/10003495976
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Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10011688971
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Moral salience and the role of goodwill in firm-stakeholder trust repair
Brown, Jill A.; Buchholtz, Ann K.; Dunn, Paul - In: Business ethics quarterly : the journal of the Society … 26 (2016) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10011515544
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A dynamic pricing model with goodwill influenced by price-quality effect
Huo, Jing; Zhang, Ting - In: International journal of management and decision making … 13 (2014) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10010406307
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Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum; Smith, Robert D.; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 18 (2018) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10011890929
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How do brand portfolio strategies affect firm value?
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: MSI reports : working paper series (2011) 3, pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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Trademarks, Brands and Goodwill : Overlapping Sources of Economic Value
Perdue, Glenn - 2018
the worlds of marketing, economics and accounting that intangible assets associated with trademarks, brands and goodwill …
Persistent link: https://www.econbiz.de/10012914195
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Trademark Goodwill as a Public Good : Brands and Innovations in Corporate Social Responsibility
Chon, Margaret - 2017
Powerful brands dominate our transnational landscapes. Brand value — referred to in law as trademark goodwill — is co … consumer patronage, trademark goodwill is critically important not only for business ability to attract and retain customers …. This Article focuses on the role of trademark goodwill in signaling sustainability standards as key informational …
Persistent link: https://www.econbiz.de/10012967424