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Service recommendations and customer evaluations in the international marketplace : cultural and situational contingencies
Alden, Dana; He, Yi; Chen, Qimei - In: Journal of business research : JBR 63 (2010) 1, pp. 38-44
Persistent link: https://www.econbiz.de/10003909526
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Consumption in the public eye : the influence of social presence on service experience
He, Yi; Chen, Qimei; Alden, Dana - In: Journal of business research : JBR 65 (2012) 3, pp. 302-310
Persistent link: https://www.econbiz.de/10009507212
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Time will tell : managing post-purchase changes in brand attitude
He, Yi; Chen, Qimei; Alden, Dana - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Chen, Qimei; Hu, Miao; He, Yi; Lin, Ingrid; Mattila, Anna S. - In: International journal of hospitality management 104 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013255925
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The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
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Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi; You, Ya; Chen, Qimei - In: Journal of business research : JBR 118 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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The mind-set to share : an exploration of antecedents of narrowcasting versus broadcasting in digital advertising
Ju, Ilyoung; He, Yi; Chen, Qimei; He, Wei; Shen, Bin; … - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10011798718
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It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Zhu, Linlin; He, Yi; Chen, Qimei; Hu, Miao - In: Journal of business research : JBR 76 (2017), pp. 44-51
Persistent link: https://www.econbiz.de/10011712551