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Outcome-based pricing for new pharmaceuticals via rebates
Adida, Elodie - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 892-913
Persistent link: https://www.econbiz.de/10012505303
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The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E.; Meyerhoefer, Chad D.; Zuvekas, Samuel - In: The Geneva papers on risk and insurance - issues and … 39 (2014) 4, pp. 749-767
Persistent link: https://www.econbiz.de/10011281017
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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Payments, promotion, and the purple pill
Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103
Persistent link: https://www.econbiz.de/10011316672
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI; Kc, Diwas Singh - In: Journal of marketing research 57 (2020) 4, pp. 599-616
Persistent link: https://www.econbiz.de/10012271749