Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Print advertising : white spac...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
7
Markenartikel
7
Werbung
7
Brand management
6
Markenführung
6
Brand
5
Advertising effects
4
Werbewirkung
4
Print advertising
3
Printwerbung
3
Social Web
3
Social psychology
3
Social web
3
Sozialpsychologie
3
USA
3
United States
3
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Social group
2
Soziale Gruppe
2
Theorie
2
Theory
2
Advertising execution
1
American Dream
1
Analysis of variance
1
Beziehungsmarketing
1
Branding
1
Burning money
1
Cause-Related Marketing
1
Cause-related marketing
1
Co-creation
1
Collaborative consumption/production
1
Community
1
Compulsive buying
1
Conjoint analysis
1
Conjoint-Analyse
1
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
34
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
6
Book section
6
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
25
Undetermined
16
German
1
Author
All
O'Guinn, Thomas C.
29
Pracejus, John W.
18
Olsen, G. Douglas
11
Allen, Chris T.
5
Semenik, Richard J.
5
Faber, Ronald J.
4
Olsen, G.Douglas
4
Brown, Norman R.
2
Chowdhury, Rafi M. M. I.
2
Chowdhury, Rafi M.M.I.
2
Muniz, Albert M.
2
Muñiz, Albert M.
2
Shrum, L.J.
2
Bone, Sterling
1
Chaplin, Lan Nguyen
1
Cohen, Joel B.
1
Deighton, John
1
Deng, Qian
1
Douglas Olsen, G.
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Gupta, Sunil
1
Hamilton, Rebecca W.
1
Hill, Ronald Paul
1
Hughes, G.David
1
John, Deborah Roedder
1
Johnson, Eric J.
1
Maeng, Ahreum
1
Mellers, Barbara
1
Messinger, Paul R.
1
Mittal, Chiraag
1
Morwitz, Vicki
1
Muniz Jr, Albert M.
1
Paulson, Erika L.
1
Pham, Michel Tuan
1
Piff, Paul
1
Popkowski Leszczyc, Peter T.L.
1
Rangaswamy, Arvind
1
Roux, Caroline
1
Sawyer, Alan
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of business research : JBR
5
Journal of Business Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Brands and brand management : contemporary research perspectives
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Journal of Consumer Research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing communication : new approaches, technologies, and styles
1
New developments and approaches in consumer behavior research
1
Organizational Behavior and Human Decision Processes
1
Research in consumer behavior
1
The Sage handbook of advertising
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
OLC EcoSci
11
RePEc
5
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
2
Advertising, consumption and welfare
O'Guinn, Thomas C.
- In:
The Sage handbook of advertising
,
(pp. 445-460)
.
2007
Persistent link: https://www.econbiz.de/10003570593
Saved in:
3
Compulsive buying : review and reflection
Faber, Ronald J.
;
O'Guinn, Thomas C.
- In:
Handbook of consumer psychology
,
(pp. 1039-1056)
.
2008
Persistent link: https://www.econbiz.de/10003716655
Saved in:
4
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
5
Collective brand relationships
O'Guinn, Thomas C.
;
Muñiz, Albert M.
- In:
Handbook of brand relationships
,
(pp. 173-194)
.
2009
Persistent link: https://www.econbiz.de/10003915585
Saved in:
6
Toward a sociological model of brands
O'Guinn, Thomas C.
;
Muniz, Albert M.
- In:
Brands and brand management : contemporary research …
,
(pp. 133-155)
.
2010
Persistent link: https://www.econbiz.de/10003941313
Saved in:
7
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
8
The role television in the construction of consumer reality
Shrum, L. J.
- In:
New developments and approaches in consumer behavior …
,
(pp. 53-68)
.
1998
Persistent link: https://www.econbiz.de/10001299799
Saved in:
9
Compulsive buying : a phenomenological exploration
O'Guinn, Thomas C.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10001099860
Saved in:
10
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
