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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Schaffmeister, Niklas - 2015
-- 3.5 Rapid Transition and Social Mobility -- 3.6 High Competition from Local and Global Champions -- 3.7 Lower Brand … China´s Rapid Transition -- 4.8.8 Preferences of the ``Modern´´ China -- 4.9 First Implications for International Marketers. …
Persistent link: https://www.econbiz.de/10014275769
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Marken auf dem Smartphone : wie Marken-Apps junge Zielgruppen begeistern können
Hegny, Sina - In: Marke und digitale Medien : der Wandel des …, (pp. 411-432). 2020
Persistent link: https://www.econbiz.de/10012293168
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej; Shainesh, G.; Hillebrand, Christina … - In: Journal of international marketing 29 (2021) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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Bridging culture and consumer value : towards an integrative framework
Yeganeh, Kia Hamid; Marcotte, Pascale; Bourdeau, Laurent - In: International journal of business and emerging markets … 2 (2010) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10003962456
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah; Kim, Minjeong - In: International marketing in the fast changing world, (pp. 235-253). 2015
Persistent link: https://www.econbiz.de/10011416191