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Showing
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date (oldest first)
31
Decision making and
brand
choice by older consumers
Cole, Catherine A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003744293
Saved in:
32
Decision making and
brand
choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
33
Impact of age on
brand
choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
34
Resistance to
brand
switching : the elderly consumer
Karani, Komal Gyani
;
Fraccastoro, Katherine A.
- In:
Journal of business & economics research
8
(
2010
)
12
,
pp. 77-84
Persistent link: https://www.econbiz.de/10008840295
Saved in:
35
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
36
I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational
brand
Trocchia, Philip J.
;
Saine, Ruby Q.
;
Luckett, Michael G.
- In:
The journal of applied business research
31
(
2015
)
1
,
pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
Saved in:
37
Measuring
brand
choice in the older customer segment in Japan
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 347-368
Persistent link: https://www.econbiz.de/10009562257
Saved in:
38
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
39
Impact of age on
brand
choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
Saved in:
40
Impact of age on
brand
awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
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