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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon; Park, Cheol - In: Management decision 60 (2022) 8, pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
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How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon - In: Journal of internet commerce 21 (2022) 3, pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye; Esfidani, Mohammad Rahim - In: Marketing intelligence & planning 40 (2022) 6, pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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Enhancing participation intentions in online brand communities
Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605
Persistent link: https://www.econbiz.de/10013393664