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Motives of the self and brand hate
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of consumer marketing 39 (2022) 7, pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
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Modelling halal restaurant's brand image and customer's revisit intention
Wardi, Yunia; Trinanda, Okki; Abror, Abror - In: Journal of Islamic marketing 13 (2022) 11, pp. 2254-2267
Persistent link: https://www.econbiz.de/10013536304
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The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib; Fayyaz, Muhammad Shahzeb; Ding Hooi Ting - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
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Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh; Maity, Moutusy - In: Journal of Indian business research 14 (2022) 4, pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa; Shahla Asadi; Ghobakhloo, Morteza; … - In: Technological forecasting & social change : an … 183 (2022), pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
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Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao; Legendre, Tiffany S.; Jung, InHaeng - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
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Antecedents and consequences of consumer hope for the brand of hydroderm with the moderating role of brand charisma
Rastgar, Abbas Ali; Taheri, Ghazale; Garbollagh, … - In: Central European business review : CEBR 11 (2022) 3, pp. 17-38
Persistent link: https://www.econbiz.de/10013455792
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COVID-19 preventive measures and restaurant customers’ intention to dine out : the role of brand trust and perceived risk
Wei, Chunhao; Chen, Han; Lee, Yee Ming - In: Service business 16 (2022) 3, pp. 581-600
Persistent link: https://www.econbiz.de/10013459464
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Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez; Guzman, Francisco; Kidwell, Blair - In: Journal of business research : JBR 151 (2022), pp. 609-622
Persistent link: https://www.econbiz.de/10013459949