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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001639753
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2
Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001678886
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3
"Es ist ärgerlicher, einen Kunden an die Konkurrenz zu verlieren als an eine Zweitmarke aus dem eigenen Haus"
Jain, Dipak
- In:
Die besten Case Studies zum Thema Wachstum : Produkte …
,
(pp. 21)
.
2007
Persistent link: https://www.econbiz.de/10003713201
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4
The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak
- In:
Kellogg on marketing
,
(pp. 161-181)
.
2010
Persistent link: https://www.econbiz.de/10008664282
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5
A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Singh, Siddharth S.
;
Borle, Sharad
;
Jain, Dipak
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 181-205
Persistent link: https://www.econbiz.de/10003885267
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Winning strategies for the Indian market
Dayal-Gulati, Anuradha
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008669689
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7
The enduring value of the MBA degree
Jain, Dipak
;
Golosinski, Matt
- In:
The future of leadership development : corporate needs …
,
(pp. 64-96)
.
2011
Persistent link: https://www.econbiz.de/10008824088
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Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Sizing up the tyranny of the ruler
Jain, Dipak
;
Golosinski, Matt
- In:
Academy of Management learning & education : AMLE
8
(
2009
)
1
,
pp. 99-105
Persistent link: https://www.econbiz.de/10009523974
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10
Combining purpose and performance : a new look at global business schools
Jain, Dipak
;
Golosinski, Matt
- In:
Leadership development in a global world : the role of …
,
(pp. 105-128)
.
2012
Persistent link: https://www.econbiz.de/10009660095
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