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81
A hybrid online and offline approach to market measurement studies
Cooke, Mike
;
Watkins, Nick
;
Moy, Corrine
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
Saved in:
82
No landlines, unavailable and cranky : is survey research losing its interviewees?
Wübbenhorst, Klaus L.
;
Wildner, Raimund
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 5-24
Persistent link: https://www.econbiz.de/10003812331
Saved in:
83
An optimal contact model for maximizing online panel response rates
Neslin, Scott A.
;
Novak, Thomas P.
;
Baker, Kenneth R.
; …
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
Saved in:
84
Data and design for choice models in marketing : stochastische Modellierung und Simulation
Ebling, Christine
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003821649
Saved in:
85
Web 2.0
Marktforschung
Lütters, Holger
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003854861
Saved in:
86
Survey sampling methods in marketing research : a review of telephone, mall intercept, panel, and web surveys
Velu, Raja P.
;
Naidu, Gurramkonda M.
-
2009
Persistent link: https://www.econbiz.de/10003878991
Saved in:
87
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara
;
Grün, Bettina
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Saved in:
88
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
89
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
90
Dealing with missing data in surveys and databases
Vriens, Marco
;
Sinharay, Sandip
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 178-191)
.
2006
Persistent link: https://www.econbiz.de/10003420112
Saved in:
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