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Consumer behaviour
35
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Orth, Ulrich R.
123
Malkewitz, Keven
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Orth, Ulrich
14
Rose, Gregory
7
Hoffmann, Stefan
6
Limon, Yonca
6
Rose, Gregory M.
5
Kahle, Lynn R.
4
Machiels, Casparus J. A.
4
Nickel, Kristina
4
Proksch, Michael
4
Stöckl, Albert
4
Wirtz, Jochen
4
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3
Bouzdine-Chameeva, Tatiana
3
Green, Mark T.
3
Holm, Mirjam
3
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3
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2
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2
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2
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Campana, Daniela
2
Cavicchi, Alessio
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Cohen, Justin
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De Marchi, Renata
2
Denissen, Jaap J. A.
2
Firbasova, Zuzana
2
Gal, Steffi
2
Giese, Joan L.
2
Haberstroh, Kristina
2
Heinrich, Frauke
2
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Christian-Albrechts-Universität zu Kiel
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International Journal of Wine Business Research
22
Journal of business research : JBR
9
Journal of retailing and consumer services
7
Journal of retailing
5
Psychology & Marketing
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Journal of marketing
3
Journal of vocational behavior
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Agricultural economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Consumer Behaviour
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of international marketing
2
Journal of service research
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Zeitschrift für angewandte Umweltforschung
2
Agribusiness
1
Business & society
1
European journal of marketing
1
Green advertising and the reluctant consumer
1
International Journal of Wine Marketing
1
International Marketing Review
1
Journal of Business Ethics
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
63
Other ZBW resources
36
OLC EcoSci
31
EconStor
5
RePEc
4
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1
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
2
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
3
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
4
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
5
Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength
Giese, Joan L.
;
Malkewitz, Keven
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1154-1161
Persistent link: https://www.econbiz.de/10010365167
Saved in:
6
Der Produktionsfaktor Umwelt für die Erzeugung von Pflanzen : ein betriebswirtschaftlicher Ansatz dargestellt am Beispiel der knappen natürlichen Ressource Wasser
Orth, Ulrich
-
1999
Persistent link: https://www.econbiz.de/10000682710
Saved in:
7
Czech food shoppers' evaluation of domestic and foreign products
Orth, Ulrich R.
- In:
Agricultural economics
47
(
2001
)
6
,
pp. 240-246
Persistent link: https://www.econbiz.de/10001604425
Saved in:
8
Wettbewerbsfähigkeit durch Kundenorientierung
Orth, Ulrich R.
- In:
Wettbewerbsfähigkeit und Unternehmertum in der Land- …
,
(pp. 257-264)
.
2000
Persistent link: https://www.econbiz.de/10001536875
Saved in:
9
Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
Saved in:
10
Umwelt-Controlling mit erweiterter Kosten-Nutzen-Analyse : dargestellt am Beispiel des Wassereinsatzes zur Pflanzenerzeugung
Orth, Ulrich R.
- In:
Zeitschrift für angewandte Umweltforschung
9
(
1996
)
2
,
pp. 233-246
Persistent link: https://www.econbiz.de/10001201405
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