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Orth, Ulrich R.; Stöckl, Albert - In: Wein und Tourismus : Erfolg durch Synergien und …, (pp. 49-60). 2011

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Orth, Ulrich R.; Gal, Steffi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 666-679

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Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949

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Stöckl, Albert - 2015

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Liu, Li - 2013

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Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884

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Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217

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Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84

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Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

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Orth, Ulrich R.; Wirtz, Jochen; Brunner, Amelia - In: Journal of service management 27 (2016) 2, pp. 194-217

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