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Showing
1
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10
of
105,438
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
2
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
Saved in:
3
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
Can responsible innovation be a moderator of entrepreneurship? : learnings from the debate on advanced biotechnology
Bolz, Karsten
;
König, Harald
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 308-326
Persistent link: https://www.econbiz.de/10011967110
Saved in:
6
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
7
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
8
Corporate-Brand-Management für
KMU
im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
9
Corporate Brand Management von
KMU
: eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
Saved in:
10
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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