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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 65 (2017), pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
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Corporate brand building in different stages of small business growth
Juntunen, Mari; Saraniemi, Saila; Halttu, Milla; … - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 58 (2010) 4, pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela; Abratt, Russell - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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Can responsible innovation be a moderator of entrepreneurship? : learnings from the debate on advanced biotechnology
Bolz, Karsten; König, Harald - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 308-326
Persistent link: https://www.econbiz.de/10011967110
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The close relationship strategy : corporate brand development in banking
Silver, Lars; Berggren, Björn - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
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Exploring the logics of corporate brand identity formation
Blombäck, Anna; Ramírez-Passillas, Marcela - In: Corporate communications : an international journal 17 (2012) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
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Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne; Schellinger, Jochen - In: Unternehmensentwicklung : Strategien und Instrumente …, (pp. 235-260). 2016
Persistent link: https://www.econbiz.de/10011427987
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Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo; Kalan, Battal; Tokarski, Kim Oliver - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 62 (2014) 2, pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408
Persistent link: https://www.econbiz.de/10011896776