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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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Corporate identity at the stakeholder group level
Glanfield, Keith; Saunders, John A.; Evanschitzky, Heiner; … - In: International studies of management and organization 47 (2017) 2, pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
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Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf (ed.); Tomczak, Torsten (ed.);  … - 2019 - 4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
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Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun; Dhanesh, Ganga Sasidharan - In: Corporate communications : an international journal 22 (2017) 4, pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
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Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932