branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process …This study investigated the differences in the consumers’ quality perception of national branded, national store …. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects …

The main objectives of the present study are to understand how Portuguese consumers perceive beef quality in a real …-life purchase environment, which intrinsic and extrinsic quality cues consumers use when evaluating and forming beef quality … expectations, and how extrinsic quality cues influence the perception of intrinsic quality cues. Furthermore, the study attempts to …

model this limited attention to quality differences with a perception threshold: Consumers only perceive quality differences … between goods that exceed the consumers' perception threshold. The model allows for two types of equilibria: equilibria with …