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Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco - In: Handbook of research on mobile marketing management, (pp. 457-467). 2010
Persistent link: https://www.econbiz.de/10003919400
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa
Chinomona, Richard; Sandada, Maxwell - In: The journal of applied business research 29 (2013) 6, pp. 1897-1907
Persistent link: https://www.econbiz.de/10010229452
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang; Murdock, Kenneth - In: Journal of direct, data and digital marketing practice … 15 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
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A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael; Trainor, Kevin - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Essentials of mobile marketing technologies
Marutiak, David - In: Multichannel marketing ecosystems : [creating connected …, (pp. 131-143). 2014
Persistent link: https://www.econbiz.de/10010481830
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Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing
Hasen, Jeff - 2012
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and...
Persistent link: https://www.econbiz.de/10009536094