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Design benefits, emotional responses, and brand engagement

Franzak, Frank; Makarem, Suzanne; Jar, Haeran - In: The journal of product & brand management 23 (2014) 1, pp. 16-23

Persistent link: https://www.econbiz.de/10010359016

"All you need is love" from product design value perception to luxury brand love : an integrated framework

Hemonnet-Goujot, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 139 (2022), pp. 1463-1475

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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas

Alaniz, Teresa; Biazzo, Stefano - 2024

The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion …-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments … -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion …

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Consumers' value perception and value construction : the case of bottled water in the Middle East

Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998

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Leveraging brand equity for effective visual product design

Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277

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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency

Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011636855

More information is not better : examining appropriate information for estimating sales performance in concept testing

Kato, Takumi; Kamei, Susumu; Ootsubo, Takumi; Ichiki, Yosuke - In: Journal of business analytics 6 (2023) 3, pp. 188-202

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Luxury firms in China : the role of design and marketing capabilities

Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279

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Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at 0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into...

Persistent link: https://www.econbiz.de/10014474896

Designing positively evaluated logos

Henderson, Pamela W.; Cote, Joseph A. - 1996

Persistent link: https://www.econbiz.de/10000957394

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