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Shopping in virtual reality : a literature review and future agenda
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 134 (2021), pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
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Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish - In: International journal of retail and distribution management 50 (2022) 4, pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
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The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya; Parida, Biswajita - In: Journal of business research : JBR 160 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
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Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar; Fernandez, Dahlia; Omkar Dastane; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
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Close encounters with the virtual kind : defining a human-virtual agent coexistence framework
Arsenyan, Jbid; Mirowska, Agata; Piepenbrink, Anke - In: Technological forecasting & social change : an … 193 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014473418
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001