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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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Variety is the spice of innovation : mediating factors in the service idea generation process
Duverger, Philippe - In: Creativity and innovation management 21 (2012) 1, pp. 106-119
Persistent link: https://www.econbiz.de/10009519795
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Hearing the hearing-impaired customer : applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market
Kavanagh, Michael J.; Walther, Beat; Nicolai, Jochen - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10009235948
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Interactions with customers for innovation
Un, C. Annique; Cuervo-Cazurra, Alvaro - In: Handbook of research on strategy and foresight, (pp. 363-379). 2009
Persistent link: https://www.econbiz.de/10003826702
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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HR in collaborative innovation with customers : role, alignment and challenges
Greer, Charles R.; Stevens, Charles D. - In: The international journal of human resource management 26 (2015) 20, pp. 2569-2593
Persistent link: https://www.econbiz.de/10011413921
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Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
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Improving Customers Targeting with Short Intervention Testing
Gofman, Alex - 2010
The proposed consumer-driven innovation approach allows for the creation of individual communications with heterogeneous customers. It utilizes Rule Developing Experimentation (a modified conjoint analysis-based approach) to create a database of messages specific to the product and to segment...
Persistent link: https://www.econbiz.de/10013139977
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Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela; Hollebeek, Linda D.; Chasanidou, … - In: Handbook of research on customer engagement, (pp. 376-390). 2019
Persistent link: https://www.econbiz.de/10013163397
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Customer cocreation experience in online communities : antecedents and outcomes
Nohutlu, Zeynep Didem; Englis, Basil G.; Groen, Aard J.; … - In: European journal of innovation management 25 (2022) 2, pp. 630-659
Persistent link: https://www.econbiz.de/10013041278