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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas; Shankar, Venkatesh - In: Journal of marketing 83 (2019) 5, pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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Community structure of a large-scale production network in Japan
Iino, Takashi; Iyetomi, Hiroshi - In: The economics of interfirm networks, (pp. 39-65). 2015
Persistent link: https://www.econbiz.de/10011309718
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Brand creation via design and modularization : SMEs in international B2B markets
Uusitalo, Olavi - In: Journal of business market management : JBM 7 (2014) 2, pp. 354-379
paper, I argue that the creation of product brands via industrial design and product modularity is important for SMEs in the …
Persistent link: https://www.econbiz.de/10010374641
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Developing the value perception of the business customer through service modularity
Rahikka, Emmi; Ulkuniemi, Pauliina; Pekkarinen, Saara - In: The journal of business & industrial marketing 26 (2011) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
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Providing a method for composing modular B2B services
Böttcher, Martin; Klingner, Stephan - In: The journal of business & industrial marketing 26 (2011) 5, pp. 320-331
Persistent link: https://www.econbiz.de/10009272409
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Modular Strategies : B2b Technology and Architectural Knowledge
Richard, Pierre J.; Devinney, Timothy M. - 2015
supply chains. Utilizing the concept of modularity, this paper clarifies the strategic implications of B2B technology and …
Persistent link: https://www.econbiz.de/10014028205
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When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian; Liu, Yulong; Chung, Henry F. L.; Guo, Shoujia - In: Journal of business research : JBR 139 (2022), pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
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Management of customer assets for increased value capture in business markets
Nenonen, Suvi; Storbacka, Kaj - In: Management decision : MD 52 (2014) 1, pp. 101-121
Purpose: The last two decades have seen a surge of interest in the concept of value in business markets. Furthermore, extant literature suggests that value capture can be conceptualized as the return on the firm's customer assets. However, the existing customer asset management literature has a...
Persistent link: https://www.econbiz.de/10010259547