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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10012309488
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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10011976328
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For a few cents more : why supersize unhealthy food?
Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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Beyond McDonald's CSR in China : corporation perspective and report from case studies on a damaged employment reputation
Valax, Marc - In: Asian business & management 11 (2012) 3, pp. 347-366
Persistent link: https://www.econbiz.de/10009573717
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Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet - In: Journal of promotion management : JPM 21 (2015) 2, pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
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A social connection approach to corporate responsibility : the case of the fast-food industry and obesity
Schrempf, Judith - In: Business & society 53 (2014) 2, pp. 300-332
Persistent link: https://www.econbiz.de/10010381331
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Stakeholder voices shaping community engagement at b.good
Kroner, Allison - In: Managing for social impact : innovations in responsible …, (pp. 145-154). 2017
Persistent link: https://www.econbiz.de/10011629695
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Perceptions of social responsibility of prominent fast food restaurants
Morgan, Carissa J.; Olynk, Nicole J.; Yeager, Elizabeth A. - In: Modern economy 7 (2016) 6, pp. 704-714
Persistent link: https://www.econbiz.de/10011597333
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The battle to do good : inside McDonald's sustainability journey
Langert, Bob - 2019 - First edition
Persistent link: https://www.econbiz.de/10011942377
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The battle to do good : inside McDonald's sustainability journey
Langert, Bob - 2019 - First edition
In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late...
Persistent link: https://www.econbiz.de/10012175176