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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
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The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung; Lin, Carolyn A. - In: Corporate communications : an international journal 27 (2022) 2, pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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A study of customer perception of youth towards branded fashion apparels in Chennai City
Kavitha, M.; Subramanian, S. - In: Economics & finance notes 12 (2023) 2, pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
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Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
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An empirical study on shopping motivation among Generation Y Indian
Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899