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Persistent link: https://www.econbiz.de/10009428108

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Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands

Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14

This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...

Persistent link: https://www.econbiz.de/10010240410

College students' apparel shopping orientation and brand/product preferences

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Are consumers hesitant to purchase national brands manufactured in other countries?

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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

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Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel

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