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The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
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Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar; Eddy, Terry; Cork, B. Colin - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
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"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette; Feuchtl, Silvia - In: Journal of marketing theory and practice 23 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
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The emotional shopper : assessing the effectiveness of retail therapy
Lee, Leonard - 2015
Persistent link: https://www.econbiz.de/10011304844
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Analysing consumer motivation towards purchasing fashion online
Vignali, Gianpaolo; Reid, Louise - In: International journal of business and globalisation : IJBG 13 (2014) 2, pp. 133-152
Persistent link: https://www.econbiz.de/10011334275
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"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
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Attractiveness of limited edition artwork for first-generation newly affluent consumers
Bennett, Roger; Kottasz, Rita - In: International journal of arts management 15 (2012/13) 3, pp. 21-38
Persistent link: https://www.econbiz.de/10009763876
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Consumer preferences for sustainability and their impact on supply chain management : the case of mobile phones
Bask, Anu; Halme, Merja; Kallio, Markku; Kuula, Markku - In: International journal of physical distribution & … 43 (2013) 5/6, pp. 380-406
Persistent link: https://www.econbiz.de/10009764294
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Storytelling during retail sales encounters
Gilliam, David A.; Zablah, Alex R. - In: Journal of retailing and consumer services 20 (2013) 5, pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
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When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine; Heine, Klaus - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 79-90
Persistent link: https://www.econbiz.de/10009750441