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Moderating virtual sport consu...
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1
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
2
Cultural differences in
sports
fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba
;
Rodríguez-Castro, Yolanda
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
Saved in:
5
Erfolgsstory München Marathon : mit Kommunikation ans Ziel
Moses, Ursula
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 147-153)
.
2011
Persistent link: https://www.econbiz.de/10009425183
Saved in:
6
Young consumers' esposure to alcohol sponsorship in
sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
7
Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of
sport
national governing bodies
Eagleman, Andrea N.
- In:
Sport management review
16
(
2013
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
Saved in:
8
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega
sports
event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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9
Special edition: Community
sports
2013
Persistent link: https://www.econbiz.de/10010258925
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10
Creating value through membership and participation in
sport
fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
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