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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, … - In: Scandinavian journal of management 27 (2011) 2, pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
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Exploring the logics of corporate brand identity formation
Blombäck, Anna; Ramírez-Passillas, Marcela - In: Corporate communications : an international journal 17 (2012) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
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Corporate reputation and brand architecture : the debate
Hasanbegović, Dalija - In: South-east European journal of economics and business 6 (2011) 2, pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.; Raynard, Mia - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Importance of "trust factor" in corporate branding
Ghosh, Lopamudra; Roy, Subhadip - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 55-62
Persistent link: https://www.econbiz.de/10009425860
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Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza; Lim, Ming - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239