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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim; Mannix, Richard - 2012
Persistent link: https://www.econbiz.de/10009575084
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The globalization of Tesla Motors : a strategic marketing plan analysis
Mangram, Myles Edwin - In: Journal of strategic marketing 20 (2012) 4, pp. 289-312
Persistent link: https://www.econbiz.de/10009577757
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International market selection and growth strategies for niche firms
Toften, Kjell; Hammervoll, Trond - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; … - In: Journal of advertising research 51 (2011) 4, pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie; Croux, Christophe; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
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European travelers' return likelihood and satisfaction with Mediterranean sun-and-sand destinations : a Chi-square Automatic Identification Detector-based segmentation approach
Assaker, Guy; Hallak, Rob - In: Journal of vacation marketing : an international journal 18 (2012) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10009554724
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Purchasing power parity with strategic markets
Papadopoulos, Konstantinos G. - In: The B.E. journal of theoretical economics 8 (2008) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009522054
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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403