Purpose – Retail buyers' decisions result in billions of dollars of merchandise being purchased and offered for sale by retailers around the world. At present, retail buyers do not appear to be adequately harnessing consumer input to improve their forecasts. The purpose of this paper is to...

Purpose – The purpose of this paper is to explore why young people use and participate in social networking sites (SNSs) with specific reference to Bebo. Design/methodology/approach – A qualitative approach is employed in this paper with a view to exploring the uses and gratifications (U and...

Purpose – The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters on social networks using the wine sector as the...

Purpose – The purpose of this paper is to investigate the effects of low task relevant cues presented on apparel web sites on consumer emotions (pleasure and arousal) that in turn influence consumer response behaviors (purchase intention and approach behavior) and examine the influence of...

Purpose – The purpose of this paper is to examine how consumers differ by gender in terms of the values sought from mobile data services. Design/methodology/approach – The technology acceptance model (TAM) and utilitarian and hedonic value were employed to examine the differences in mobile...

Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on cognition, attitudes, and purchase intention. Design/methodology/approach – Data were collected using convenience sampling via a self‐administered questionnaire in a large Australian university....

Purpose – The purpose of this paper is to examine antecedents of consumer online spending. Design/methodology/approach – A sample of 766 college students in the USA completed surveys using intercept interviews on a college campus. The research examines the consumer's level of technological...

Purpose – The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into homogeneous groups. Design/methodology/approach – The research method entails the empirical analysis of 176 survey respondents. The evaluation...

Purpose – This study aims to examine the role of product attributes, applying the multi‐attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK. Design/methodology/approach – The data were collected through an online survey. Consumer choice was...

Purpose – The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM). Design/methodology/approach – The study applies a quantitative methodological...