The present study focuses on demographic profile of the customers and its relationship with perception of service quality, service value and overall satisfaction in e-banking. Required data was collected through survey of the customer (N= 190) of Indian public and private sector banks in Satara...

Banking industry has been the mainstay of Indian economy. Lately its competitiveness has increased manifold. In order to enhance their customer base banks have been introducing innovative services including that of high quality ATM facility. In the present research paper, an attempt has been...