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Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.; Lantos, Geoffrey P. - In: The journal of consumer marketing 28 (2011) 6, pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid; Bennett, Gregg - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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A model of consumer response to advertising music
Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
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Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael - 2011
Persistent link: https://www.econbiz.de/10009540671
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564
Persistent link: https://www.econbiz.de/10011814990