Similar Search Results - EconBiz

Retailing in social virtual worlds : developing a typology of virtual store atmospherics

Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241

Persistent link: https://www.econbiz.de/10011372580

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing

Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416

Persistent link: https://www.econbiz.de/10011862048

Sight : the last bastion of the brick and morter retailer to survive?

Nell, Corinne; Wiid, Jan - In: International business and economics research journal 13 (2014) 1, pp. 125-136

Persistent link: https://www.econbiz.de/10010251650

Stores accounts and stores control

Burton, John Henry - 1968 - 6th ed

Persistent link: https://www.econbiz.de/10000333450

Air-Design als Erfolgsfaktor im Handel : modellgestützte Erfolgsbeurteilung und strategische Empfehlungen

Stöhr, Anja - 1998

Persistent link: https://www.econbiz.de/10000978644

Where the rubber meets the road : a model of in-store consumer decision making

Inman, J. Jeffrey; Winer, Russell S. - 1998

Persistent link: https://www.econbiz.de/10000997385

Shops within shops : their role in dep. store retailing and the reactions of consumers

MacGoldrick, Peter J. - 1987

Persistent link: https://www.econbiz.de/10000747008

Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse

Swoboda, Bernhard - In: Handelsforschung 12 (1997), pp. 315-339

Persistent link: https://www.econbiz.de/10001229916

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