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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles (ed.); Melewar, T. C. (ed.);  … - 2016 - First edition
Persistent link: https://www.econbiz.de/10011536086
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The impact of an exciting store environment on consumer pleasure and shopping intentions
Holmqvist, Jonas; Lunardo, Renaud - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 117-119
Persistent link: https://www.econbiz.de/10010517005
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The relationship between store performance and store managers perceptions of their customer services
Terblanche, Nic S. - In: Journal of euromarketing 23 (2014) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10010497686
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen - In: Journal of marketing 79 (2015) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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Consumer perception scale in store environment (CPS-SE) for measuring consumer buying behavior
Jha, Shalini; Singh, Bharti; K. P., Suresh - In: The IUP journal of marketing management : IJMM 13 (2014) 3, pp. 48-70
Persistent link: https://www.econbiz.de/10010422207
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Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895
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Six lessons for in-store marketing from six years of mobile eye-tracking research
Hendrickson, Kirk; Ailawadi, Kusum L. - 2014
Persistent link: https://www.econbiz.de/10010424899
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Tracing the evolution & projecting the future of in-store marketing
Kumar, B.; Umashankar, Nita; Park, Insu - 2014
Persistent link: https://www.econbiz.de/10010424902
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756