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Market knowledge and new product performance: the mediating effects of new product creativity

Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188

Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two...

Persistent link: https://www.econbiz.de/10012176090

Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?

Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10012104756

Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures

Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92

Persistent link: https://www.econbiz.de/10011846893

Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination

Tu, Chiayu - In: Industrial marketing management : the international … 39 (2010) 4, pp. 672-680

Persistent link: https://www.econbiz.de/10003984003

Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects

Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286

Persistent link: https://www.econbiz.de/10009575417

IMC strategies in new high technology product launches

Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2, pp. 191-215

Persistent link: https://www.econbiz.de/10009526383

Product offering as part of the NPD process in technology companies

Haverila, Matti J. - In: International journal of innovation management 16 (2012) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10009530350

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

Persistent link: https://www.econbiz.de/10011515712

Breaking through the "Brick Wall" : using an interdisciplinary strategy to market high-tech products

Tow, Adam Perry; Joshi, Amit M. - In: International journal of innovation and technology … 8 (2011) 2, pp. 337-350

Persistent link: https://www.econbiz.de/10009273347

Bringing new high-technology products to market : six perils awaiting marketers

Dhebar, Anirudh - In: Business horizons 59 (2016) 6, pp. 73-722

Persistent link: https://www.econbiz.de/10011609862

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