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Google Generation II: web behaviour experiments with the BBC

Nicholas, David; Rowlands, Ian; Clark, David; Williams, … - In: Aslib Proceedings 63 (2011) 1, pp. 28-45

web behaviour of young and old; the first time this has been shown on public television. …

Persistent link: https://www.econbiz.de/10014671660

Benefit segmentation of TV home shoppers

Park, Hyejune; Lim, Chae‐Mi; Bhardwaj, Vertica; Kim, … - In: International Journal of Retail & Distribution Management 39 (2011) 1, pp. 7-24

Purpose – The purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors. Design/methodology/approach – A sample of 887 consumers who had watched a TV home shopping...

Persistent link: https://www.econbiz.de/10014803509

Retailing and the super high street: the future of the electronic home shopping industry

Pavitt, Davidson - In: International Journal of Retail & Distribution Management 25 (1997) 1, pp. 38-43

Predicts a major increase in electronic home shopping, via the television and the Internet, over the next ten years …

Persistent link: https://www.econbiz.de/10014803851

Trying to stay Canadian ‐ maybe

Pike, Robert M. - In: International Journal of Social Economics 25 (1998) 6/7/8, pp. 1279-1299

on television in the face of a series of economic and technological factors which favour greater cultural integration … with the American television market. These factors include the limited revenues available to the conventional public and …

Persistent link: https://www.econbiz.de/10014806218

Being there, teleography and The Wire

Parker, Martin - In: Journal of Organizational Ethnography 1 (2012) 1, pp. 23-30

of ethnography as a largely naturalistic mode of enquiry. Design/methodology/approach – Watching television and having a …

Persistent link: https://www.econbiz.de/10014892555

Protection for profiting from collaborative service innovation

Hurmelinna‐Laukkanen, Pia; Ritala, Paavo - In: Journal of Service Management 21 (2010) 1, pp. 6-24

Purpose – Profiting from service innovations can be challenging. It is not only a question of pricing and marketing the services appropriately, but also of keeping competitors from imitating them. The purpose of this paper is to discuss how service innovation differs from technology/product...

Persistent link: https://www.econbiz.de/10014894348

A comparative study of mobile messaging services acceptance to participate in television programmes

Ruiz Mafé, Carla; Sanz Blas, Silvia; Fernando … - In: Journal of Service Management 21 (2010) 1, pp. 69-102

equation modelling. Findings – Perceived value, attitude and affinity towards television (TV) programmes determine SMS …

Persistent link: https://www.econbiz.de/10014894351

The impact of program brands on consumer evaluations of television and radio broadcaster brands

Drinkwater, Peter; Uncles, Mark - In: Journal of Product & Brand Management 16 (2007) 3, pp. 178-187

Purpose – The goal of this paper is to examine how broadcaster brand images are affected by programming decisions. Design/methodology/approach – Two sets of experiments were undertaken with regular viewers/listeners of TV and radio stations. Subjects were presented with scenarios describing...

Persistent link: https://www.econbiz.de/10014895966

Commentary: Brand Marketing the First Private National Commercial TV Station in Central Europel

Secunda, Eugene - In: Journal of Product & Brand Management 3 (1994) 2, pp. 37-41

owned commercial television station in Central Europe began broadcasting throughout the recently formed Czech Republic. The … previously experienced television as anything other than a government‐controlled commodity. The station′s management sought to … establish itself with the Czech television audience as the nation′s broadcast brand of choice by utilizing substantial numbers …

Persistent link: https://www.econbiz.de/10014896413

Identifying likeable attributes: a qualitative study of television advertisements in Asia

Fam, Kim‐Shyan; Waller, David S. - In: Qualitative Market Research: An International Journal 9 (2006) 1, pp. 38-50

towards television commercials in their respective country/city. Design/methodology/approach – The data was gathered from two … lasted between 40 and 60 minutes. In each focus group several of the most liked locally produced television commercials were … in general, cultural outlook and perspective, consumer confidence and hours of watching television per week. Originality …

Persistent link: https://www.econbiz.de/10014987123