Narrow search
Showing 61 - 70 of 212
Cover Image
Organisational factors, anticipated rents and commercialisation in SMEs
Do, Hang; Mazzarol, Tim; Soutar, Geoffrey N.; Volery, … - In: International journal of innovation management 22 (2018) 2, pp. 1850018-1-30
Persistent link: https://www.econbiz.de/10011817471
Cover Image
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Cover Image
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Cover Image
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Cover Image
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 86 (2018), pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Cover Image
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko; Harrigan, Paul; Roy, Sanjit; Soutar, … - In: Technological forecasting & social change : an … 145 (2019), pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Cover Image
Customer engagement in CSR : a utility theory model with moderating variables
Jarvis, Wade; Ouschan, Robyn; Burton, Henry J.; Soutar, … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 833-853
Persistent link: https://www.econbiz.de/10011730640
Cover Image
Personal values and the theory of planned behaviour : a study of values and holiday trade-offs in young adults
Ye, Sheng; Soutar, Geoffrey N.; Sneddon, Joanne N.; … - In: Tourism management : research, policies, practice 62 (2017), pp. 107-109
Persistent link: https://www.econbiz.de/10011734094
Cover Image
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Cover Image
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449