Similar Search Results

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

Prins, R. - 2013

The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....

Persistent link: https://www.econbiz.de/10012753392

Firm-level upgrading in developing countries

Verhoogen, Eric - 2021

Persistent link: https://www.econbiz.de/10012669047

Global consumer innovativeness and consumer electronic product adoption

Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630

Persistent link: https://www.econbiz.de/10010127934

Effect of release timing of app innovations based on mobile platform innovations

Soh, Franck; Grover, Varun - In: Journal of management information systems : JMIS 37 (2020) 4, pp. 957-987

Persistent link: https://www.econbiz.de/10012414510

Consumer adoption of pro-poor service innovations in subsistence marketplaces

Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475

Persistent link: https://www.econbiz.de/10012417368

A cross-category analysis of dispositional drivers of technology adoption

Ratchford, Mark; Ratchford, Brian Thomas - In: Journal of business research : JBR 127 (2021), pp. 300-311

Persistent link: https://www.econbiz.de/10012494396

Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach

Hussain, Saima; Qazi, Sara; Ahmed, Rizwan Raheem; … - In: Economic research 32 (2019) 1,1, pp. 555-577

Persistent link: https://www.econbiz.de/10012388213

Visual cues and innovation adoption among bottom of the pyramid consumers

Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157

Persistent link: https://www.econbiz.de/10011714450

Special issue: digitalising products : development, design and user acceptance

Gastaldi, Luca (ed.); Martini, Antonella (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012064018

Digitalising products : towards an integrated view of challenges in development, design and user acceptance

Belingheri, Paola; Neirotti, Paolo - In: International journal of technology management : IJTM 80 (2019) 1/2, pp. 1-11

Persistent link: https://www.econbiz.de/10012064019

A service of the

zbw