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Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions

Nambisan, Satish; Baron, Robert A. - In: Organization science : a journal of the Institute for … 21 (2010) 2, pp. 554-572

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A model of consumer engagement in a virtual customer environment

Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346

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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models

Hildebrand, Christian - 2012

Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...

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"It's mine!" - participation and ownership within virtual co-creation environments

Harwood, Tracy; Garry, Tony - In: New Developments in Online Marketing, (pp. 113-123). 2014

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Augmented reality : designing immersive experiences that maximize consumer engagement

Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161

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Co-creation in the video game industry through membership in virtual communities

Laksana, Aldi Putra; Balqiah, Tengku Ezni; Astuti, … - In: Emerging issues in economics of development, business …, (pp. 193-209). 2020

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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers

Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070

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Evaluation of user contribution value in the virtual brand community

Li, Zhihong; Zhou, Yanhong - In: Journal of world economic research 6 (2017) 4, pp. 46-53

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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective

Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16

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Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing

Regt, Anouk de; Plangger, Kirk; Barnes, Stuart J. - In: Journal of business research : JBR 136 (2021), pp. 513-522

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