Similar Search Results

Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad

Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719

Persistent link: https://www.econbiz.de/10012203360

Measuring the impact of branded alcohol advertising and price on brand versus segment consumption

Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523

Persistent link: https://www.econbiz.de/10011281037

Beer, wine, or spirits? : advertising's impact on four decades of category sales

Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657

Persistent link: https://www.econbiz.de/10011547686

This ad is for you : targeting and the effect of alcohol advertising on youth drinking

Molloy, Eamon - In: Health economics 25 (2016) 2, pp. 148-164

Persistent link: https://www.econbiz.de/10011541371

Drops in the glass : the influence of alcohol advertising on young adults

Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013

Persistent link: https://www.econbiz.de/10011418005

Alcoholic beverage advertising : an integrative interdisciplinary review

Hovland, Roxanne W. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 88-114

Persistent link: https://www.econbiz.de/10011304687

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy

Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681

Persistent link: https://www.econbiz.de/10012586689

Targeting gender : a content analysis of alcohol advertising in magazines

Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238

Persistent link: https://www.econbiz.de/10011584748

A Methodological Critique of Alcohol and Addiction Researchers’ Studies on the Effect of Advertising on Adolescent Alcohol Consumption

Aspara, Jaakko; Tikkanen, Henrikki - 2013

Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted … by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest … that advertising is a cause of increased alcohol consumption, especially among adolescents. The aim of the present article …

Persistent link: https://www.econbiz.de/10014161676

1
2
3
4
5
6
7
8
9
10
Next
Last