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SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin; Murphy, Greg - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
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The impact and the application of marketing technology tools (MTT) in the customer oriented business environment
Tomaras, Petros; Malioukis, Alketas; Zondiros, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 528-532). 2010
Persistent link: https://www.econbiz.de/10003951178
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A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R. - 2005
Persistent link: https://www.econbiz.de/10003953855
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The interplay between orientations : entrepreneurial, technology and customer orientations in software companies
Hakala, Henri; Kohtamäki, Marko - In: Journal of enterprising culture 18 (2010) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10008823227
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710
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From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.; Lattimer, Charles L.; Clemenz, Candice E. - In: International journal of hospitality management 27 (2008) 2, pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
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Kundenzufriedenheitsmanagement bei Federal Express
Rittersberger, Petra - In: Handbuch Kundenmanagement : Anforderungen, Prozesse, …, (pp. 467-478). 2008
Persistent link: https://www.econbiz.de/10003708614
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Changing the game : how video games are transforming the future of business
Edery, David - 2008 - 1. print.
Persistent link: https://www.econbiz.de/10003711598
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Strategic incompatibility in ATM markets
Knittel, Christopher R.; Stango, Victor - 2006
Persistent link: https://www.econbiz.de/10003388344
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Customer focused marketing - a strategy for success
Brunt, Ron - In: Customer Relationship Management : the ultimate guide …, (pp. 231-234). 2001
Persistent link: https://www.econbiz.de/10003521897