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The perfect marketeer : a coor...
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31
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin
;
Murphy, Greg
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
Saved in:
32
The impact and the application of marketing technology tools (MTT) in the customer oriented business environment
Tomaras, Petros
;
Malioukis, Alketas
;
Zondiros, Dimitris
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 528-532)
.
2010
Persistent link: https://www.econbiz.de/10003951178
Saved in:
33
A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R.
-
2005
Persistent link: https://www.econbiz.de/10003953855
Saved in:
34
The interplay between orientations : entrepreneurial, technology and customer orientations in software companies
Hakala, Henri
;
Kohtamäki, Marko
- In:
Journal of enterprising culture
18
(
2010
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10008823227
Saved in:
35
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
36
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.
;
Lattimer, Charles L.
;
Clemenz, Candice E.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
Saved in:
37
Kundenzufriedenheitsmanagement bei Federal Express
Rittersberger, Petra
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 467-478)
.
2008
Persistent link: https://www.econbiz.de/10003708614
Saved in:
38
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
39
Strategic incompatibility in ATM markets
Knittel, Christopher R.
;
Stango, Victor
-
2006
Persistent link: https://www.econbiz.de/10003388344
Saved in:
40
Customer focused marketing - a strategy for success
Brunt, Ron
- In:
Customer Relationship Management : the ultimate guide …
,
(pp. 231-234)
.
2001
Persistent link: https://www.econbiz.de/10003521897
Saved in:
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