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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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Sport consumption patterns in the Eastern Cape : cricket spectators as sporting univores or omnivores
Brock, Kelcey; Fraser, Gavin; Botha, Ferdi - In: Journal of economic and financial sciences 9 (2016) 3, pp. 667-684
Persistent link: https://www.econbiz.de/10011658233
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The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
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Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv; Dalakas, Vassilis; Lahav, Lia - In: Services marketing quarterly 36 (2015) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10010520738