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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327

Persistent link: https://www.econbiz.de/10010362890

Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions

Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375

Persistent link: https://www.econbiz.de/10010401050

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996

Fan sponsor acceptance : so, you want to join our sports in-group?

Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10013546193

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … more sensitive. Originality/value - This research tests an integrated sponsorship model, well known in the respective …

Persistent link: https://www.econbiz.de/10011515949

Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship

Herrmann, Jean-Luc; Walliser, Björn; Kacha, Mathieu - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 259-281

Persistent link: https://www.econbiz.de/10009154738

Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus

Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425

Persistent link: https://www.econbiz.de/10011934508

Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball

Brown, Brandon; Bennett, Gregg; Ballouli, Khalid - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 139-151

Persistent link: https://www.econbiz.de/10011635463

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