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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
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Online influencers : healthy food or fake news
Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365
Persistent link: https://www.econbiz.de/10015057748
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Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander; Greenhalgh, Gregory P.; Goebert, Chad - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
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Constraints and motivators : a new model to explain sport consumer behavior
Kim, Yu Kyoum; Trail, Galen - In: Journal of sport management : the official journal of … 24 (2010) 2, pp. 190-210
Persistent link: https://www.econbiz.de/10003976933