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148
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112
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77
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24
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11
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10
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9
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4
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21
Anticipated vs. actual synergy in merger partner selection and post-merger innovation
Rao, Vithala R.
;
Yu, Yu
;
Umashankar, Nita
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 934-952
Persistent link: https://www.econbiz.de/10011617460
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22
Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu
;
Umashankar, Nita
;
Rao, Vithala R.
- In:
Strategic management journal
37
(
2016
)
8
,
pp. 1808-1825
Persistent link: https://www.econbiz.de/10011563944
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23
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
24
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
25
A methodology for specification and aggregation in product concept testing
Gautschi, David A.
;
Rao, Vithala R.
-
1987
Persistent link: https://www.econbiz.de/10011877194
Saved in:
26
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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27
Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
Saved in:
28
Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.
;
Agarwal, Manoj Kumar
;
Dahlhoff, Denise
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
Saved in:
29
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
Saved in:
30
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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