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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000679752
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Besonderheiten japanischer Absatz- und Exportstrategien : Studie im Rahmen von Untersuchungen zu kapitalistischen Unternehmensstrategien
Gabler, Ursula; Hoppe, Karl-Heinz; Welkerling, Karola - 1985
Persistent link: https://www.econbiz.de/10000690305
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International marketing ; strategy, planning, market entry & implementation
Bennett, Roger - 1995
Persistent link: https://www.econbiz.de/10000533961
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Risk-Management im strategischen internationalen Marketing
Fasse, Friedrich-Wilhelm - 1995
Persistent link: https://www.econbiz.de/10000541146
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Global marketing management
Keegan, Warren J. - 1998 - 6. ed
Persistent link: https://www.econbiz.de/10000659868
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Entry strategies for international markets
Root, Franklin R. - 1998 - Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
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Global marketing : a market-responsive approach
Hollensen, Svend - 1998
Persistent link: https://www.econbiz.de/10000640834