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Optimizing time-limited price promotions

Hanna, Richard; Swain, Scott D.; Berger, Paul D. - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 77-92

Persistent link: https://www.econbiz.de/10011662831

I'm proud of it : consumer technology appropriation and psychological ownership

Kirk, Colleen P.; Swain, Scott D.; Gaskin, James E. - In: Journal of marketing theory and practice 23 (2015) 2, pp. 166-184

Persistent link: https://www.econbiz.de/10011300915

Property lines in the mind : consumers' psychological ownership and their territorial responses

Kirk, Colleen P.; Peck, Joann; Swain, Scott D. - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 148-168

Persistent link: https://www.econbiz.de/10011883882

A social learning perspective on sales technology usage : preliminary evidence from an emerging economy

Onyemah, Vincent; Swain, Scott D.; Hanna, Richard - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 131-142

Persistent link: https://www.econbiz.de/10003981275

Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?

Kim, Stephen K.; Hibbard, Jonathan D.; Swain, Scott D. - In: Journal of retailing 87 (2011) 4, pp. 521-539

Persistent link: https://www.econbiz.de/10009423187

Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - In: Journal of marketing 78 (2014) 3, pp. 20-37

Persistent link: https://www.econbiz.de/10010360452

Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - 2013

A study involving a Global 500 company finds that frontline employees’ perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees...

Persistent link: https://www.econbiz.de/10009237945

The role of channel quality in customer equity management

Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252

Persistent link: https://www.econbiz.de/10003571115

The effects of exposure-order and market entry-information on brand preference : a dual process model

Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10003758816

The effects of exposure-order and market entry-information on brand preference: a dual process model

Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10008082575