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Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman; Odoom, Raphael - In: Services marketing quarterly 36 (2015) 2, pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
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Consumer acceptance of online display advertising : the effects of ad characteristics and attitude toward online advertising
Odoom, Priscilla Teika; Narteh, Bedman; Odoom, Raphael - In: International journal of internet marketing and … 16 (2022) 4, pp. 317-343
Persistent link: https://www.econbiz.de/10013256312
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Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
Odoom, Raphael; Narteh, Bedman; Boateng, Richard - In: Qualitative market research : an international journal 20 (2017) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10011646910
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Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael; Narteh, Bedman; Rand, John - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 3, pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
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Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
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Do mobile device and mobile app innovations trigger lifestylisations? : insights from consumers in developing countries
Odoom, Raphael - In: Qualitative market research : an international journal 25 (2022) 4, pp. 532-550
Persistent link: https://www.econbiz.de/10013380502
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The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
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Digital transformation process and the capability and capacity implications for small and medium enterprises
Anim-Yeboah, Samuel; Boateng, Richard; Odoom, Raphael; … - In: International journal of e-entrepreneurship and … 10 (2020) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012300076
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Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)
Odoom, Raphael - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1229-1246
Persistent link: https://www.econbiz.de/10011567168
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael; Agbemabiese, George Cudjoe; … - In: Marketing intelligence & planning 35 (2017) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10011723771