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Bringing the corporate brand t...
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Brand image
11,047
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10,930
Leistungsmotivation
9,112
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8,945
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8,252
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8,156
Brand management
7,559
Markenführung
7,521
Consumer behaviour
7,117
Konsumentenverhalten
7,053
Arbeitszufriedenheit
3,595
Job satisfaction
3,581
Brand
3,349
Markenartikel
3,319
Motivation
2,452
Relationship marketing
2,264
Beziehungsmarketing
2,257
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2,175
Leadership style
2,165
Mitarbeiterbindung
2,129
Employee retention
2,126
Verhalten in Organisationen
2,075
Organizational behaviour
2,073
Personalmanagement
1,820
Human Resource Management
1,816
Workforce
1,658
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1,657
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1,615
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1,614
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1,581
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1,580
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1,579
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1,571
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1,507
Germany
1,503
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1,503
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1,376
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1,360
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1,360
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Burmann, Christoph
99
Bakker, Arnold B.
62
Dur, Robert A. J.
60
Frey, Bruno S.
60
Siddiqui, Danish Ahmed
50
Esch, Franz-Rudolf
49
Melewar, T. C.
48
Karatepe, Osman M.
47
Balmer, John M. T.
44
Usman, Osly
40
Delfgaauw, Josse
38
Huber, Frank
38
Keller, Kevin Lane
38
Fehr, Ernst
35
Phau, Ian
34
Bang, Nguyen
33
De Clercq, Dirk
33
Falk, Armin
32
Loureiro, Sandra Maria Correia
32
Foroudi, Pantea
31
Diamantopoulos, Adamantios
30
Han, Heesup
30
Osterloh, Margit
30
Sliwka, Dirk
30
Tomczak, Torsten
30
Neckermann, Susanne
28
Schaufeli, Wilmar B.
27
Bauer, Hans H.
26
De Chernatony, Leslie
26
Newman, Alexander
26
Vandenberghe, Christian
26
Chiaburu, Dan S.
25
Schade, Michael
25
Shuck, Brad
25
Baumgarth, Carsten
24
Sattler, Henrik
24
Demerouti, Evangelia
23
Dur, Robert
23
Hur, Won-Moo
23
Johnson, Russell E.
23
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Springer Fachmedien Wiesbaden
99
National Bureau of Economic Research
53
Verlag Dr. Kovač
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Forschungsinstitut zur Zukunft der Arbeit
9
Haufe-Lexware GmbH & Co. KG
9
Springer-Verlag GmbH
8
Berliner Wissenschafts-Verlag
7
Books on Demand GmbH <Norderstedt>
7
Edward Elgar Publishing
7
Nomos Verlagsgesellschaft
7
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Campus Verlag
5
Center for the Study of Law and Economics <Saarbrücken>
5
Department of Economics, Sciences économiques
5
Deutsche Gesellschaft für Personalführung
5
IGI Global
5
Leuphana Universität Lüneburg
5
OECD
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Sciences économiques, Sciences Po
5
Stiftung Familienunternehmen
5
Université Paris-Dauphine (Paris IX)
5
W. Kohlhammer GmbH
5
epubli GmbH
5
Eric Cuvillier <Firma>
4
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
4
Friedrich-Schiller-Universität Jena
4
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4
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4
Universität Mannheim
4
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4
Wiley-VCH
4
Wissenschaftlicher Verlag Berlin
4
AMACOM
3
Carl Hanser Verlag
3
Center for Economic Research <Tilburg>
3
Christian-Albrechts-Universität zu Kiel
3
Dr. Rainer Hampp <Firma>
3
Fachhochschule Reutlingen / European School of Business
3
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Journal of business research : JBR
678
The journal of brand management : an international journal
398
Journal of business ethics : JOBE
359
The journal of product & brand management
322
International journal of hospitality management
302
Journal of retailing and consumer services
298
The international journal of human resource management
217
Journal of vocational behavior
206
SpringerLink / Bücher
205
Journal of managerial psychology
193
Journal of business and psychology
190
Cogent business & management
162
Discussion paper series / IZA
162
Tourism management : research, policies, practice
153
European journal of marketing : EJM
148
Psychology & marketing
148
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
145
International journal of contemporary hospitality management
144
International journal of human resource management
144
Leadership & organization development journal
117
Asia Pacific journal of marketing and logistics
113
Academy of Management journal : AMJ
112
Journal of travel and tourism marketing
105
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
105
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
104
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of marketing communications
96
Human performance
94
Human resource management
94
Journal of management & organization : JMO
93
Journal of management : JOM
93
Management research review
91
Marketing intelligence & planning
91
Pakistan journal of commerce and social sciences
90
Personnel review
90
Journal of strategic marketing
89
Journal of hospitality marketing & management
85
Administrative Sciences : open access journal
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
The service industries journal
82
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ECONIS (ZBW)
28,371
Other ZBW resources
351
USB Cologne (EcoSocSci)
347
RePEc
124
EconStor
71
USB Cologne (business full texts)
21
BASE
20
OLC EcoSci
6
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1
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
4
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
5
Die Relevanz der
Markenarchitektur
für das Employer Branding : eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen...
Roj, Manuel
-
2013
Persistent link: https://www.econbiz.de/10010220676
Saved in:
6
Die Relevanz der
Markenarchitektur
für das Employer Branding : Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen...
Roj, Manuel
-
2013
Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene Managementprozess hauptsächlich als Facette des Corporate Brandings diskutiert. Eine der wertvollsten Unternehmensressourcen tritt...
Persistent link: https://www.econbiz.de/10014016643
Saved in:
7
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
8
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
9
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
10
Branding employees
Cushen, Jean
- In:
Qualitative research in accounting & management : QRAM
6
(
2009
)
1/2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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