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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
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Linking reputations through umbrella branding
Miklós-thal, Jeanine - In: Quantitative marketing and economics : QME 10 (2012) 3, pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar; Lyndem, Preeti Krishnan; Litz, Reginald A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
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The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit; Iglesias, Oriol; Batista-Foguet, … - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
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Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.; Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 347-361
Persistent link: https://www.econbiz.de/10010358538