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The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
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Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi - In: The journal of brand management : an international journal 28 (2021) 6, pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
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Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan; Ngoc Nguyen Thi; Thuy Truong Thi; Nhung … - In: Asia-Pacific journal of management research and innovation 17 (2021) 1/2, pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly; Merrilees, Bill; Miller, Dale - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Impact of corporate social responsibility communication on corporate brand personality assessment
Mishra, Manit; Mohanty, Seba - In: The IUP journal of management research : IJMR 12 (2013) 4, pp. 26-38
Persistent link: https://www.econbiz.de/10010209099
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Markenmanagement
Drees, Norbert (contributor) - 2012
Persistent link: https://www.econbiz.de/10010211037
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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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Managing brand personality when brand undergoes sequential extension
Pandey, Anuja - In: International journal of business and globalisation : IJBG 7 (2011) 4, pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
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Brand personality and customer trust in community pharmacies
Perepelkin, Jason; Zhang, David Di - In: International journal of pharmaceutical and healthcare … 5 (2011) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10009355323